Jul 11, 2013 11:49:50 AM
The much-awaited Sennheiser Momentum headphone has tied up with Infiniti Red Bull F1 racing team as their Official Audio Supplier. A roving partnership of two master brands, this partnership has been cherished by Sennheiser, as the company’s President of Global Sales Paul Whiting reflected his pleasantries at the press conference. Sennheiser being an ace audio equipments development company modified and designed an exclusive range of the very popular Sennheiser Momentumheadphones, especially to mark the very special tie-up with Infiniti Red Bull. The designing of the exclusive edition of the Sennheiser Momentum headphones were tailor-made, so that they stay in tune with the branding of Infiniti Red Bull. Sennheiser Momentum audio equipments were designed to be used in various events, interviews and factory debriefs of Infiniti Red Bull. Apart from that, fans are also enabled to get a closer account of the action with the aid of wireless 2000 headphones.
The news about the partnership was unveiled at the Shanghai Grand Prix, where the popular Chinese DJ Jamaster A wowed the crowd at a platform set up by Sennheiser at the beginning. Later the show was also arranged for the elites at the luxurious F1’s Paddock Club. As a result of this tie-up,Sennheiser Momentum wireless microphone system is also installed at the European Infiniti Red Bull team’s Energy Station. It has been decided between the companies that they will conduct various interesting projects during their stint as partners and each will take care of the others’ branding, as a result of which, Sennheiser has been allowed to demonstrate its flagship products at the races. Apart from that, the Sennheiser Momentum headphone will also display the logo and colour of the Infiniti Red Bull racing team. Excited with the partnership, Infiniti Red Bull’s Principle Christian Horner said “Innovation, passion and performance are constant drivers in everything we do. Sennheiser’s shared commitment to these same values has advanced the science of sound for over 65 years and they continue to push the boundaries. That’s why we’re really excited to be working with the audio specialist.”